Vision 2050 | World Business Council for Sustainable Development

by Howard Silverman

"Vision 2050: The New Agenda for Business" is a pretty impressive report by the World Business Council for Sustainable Development (WBCSD), an association of 200 companies.

The vision of a "sustainable world" defines nine key areas: people's values, human development, economy, agriculture, forests, energy and power, buildings, mobility, and materials - and then describes a pathway to realization for each, including a set of must haves.

For the economy vision of "true value, true costs, true profits," here are the must haves:

  • New measures of progress more reflective of true progress than traditional GDP;
  • True-value pricing, subsidy removals, and tax shifts to encourage sustainable business and behavior;
  • Innovative financing models and mechanisms that enable longer term investments in sustainable projects and diversify risk;
  • Effective ways to disseminate technologies; and
  • Fiscal incentives.

(Hat tip to Martin T.)