Public Media 2.0 | Center for Social Media
This white paper lays out an expanded vision for “public media 2.0” that places engaged publics at its core, showcasing innovative experiments from its “first two minutes,” and revealing related trends, stakeholders, and policies. ...
Takeaways:
* Public media 2.0’s core function is to generate publics around problems.
* Many-to-many digital technologies are fostering participatory user behaviors: choice, conversation, curation, creation, and collaboration.
* Quality content needs to be matched with effective engagement. Public media projects can happen in any venue, commercial or not.
* Collaboration among media outlets and allied organizations is key and requires national coordination.
* Taxpayer funds are crucial both to sustain coordination and to fund media production, curation, and archiving.
* Shared standards and practices make distributed public media viable.
* Impact measurements are crucial.
