Dave Pollard: Business Risk and Resilience

This post by Dave Pollard is close to a year old but worth revisiting.

You can't make people care about what they don't. Sure, you can get people worked up about Darfur or Global Warming with some good photos or a stirring editorial, but soon enough it becomes abstract to them again.

If you want to get people to care about something you have to frame it in personal terms, show them how it affects them personally. So when I talk to business people about Global Warming, I frame it in terms of business risk, business sustainability, and business resilience. These are things they care about.

Hat tip: P+T

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